Webb>Highlights
WEBB International Middle East Welcome from Kathy Korman Frey
WEBB International Middle East Welcome from Kathy Korman Frey founder of the Hot Mommas Project out of the George Washington University School of Business DC. Hot Mommas = Dynamic Women www.Hotmommasproject.org The Hot Mommas® Project is an award-winning women’s leadership research venture housed at the George Washington University School of Business, Center for Entrepreneurial Excellence. It is the world’s largest women’s case study library, providing free online access to stories of female role models and mentors. The research initiative started in 2002 to fill a gap in the education system: Scalable access to role models, particularly female ones. Why role models and mentors matter: Exposure to role models and mentors increases a specific type of self-confidence of women and girls necessary for success. Is self confidence lower for women and girls, still? Yes. Believe it or not, it is. While we earn the majority of Masters degrees and PhDs, the confidence crisis starts earlier. We are dedicated to training women on this, so we can teach our girls. Research shows men do not suffer from this issue, as much, so are our partners in this process. What happens if we don’t build our confidence? Women and girls limit their opportunities. Two known solutions are exposure to role models and mentors in person, and on paper (e.g., case studies). Is there a benefit to corporations and economies if we’re successful? Yes. The research is extensive from the home, to the classroom, to the boardroom, to around the globe. Corporations promoting women to executive positions are more profitable. Nations encouraging female entrepreneurs boost their GDP. The list continues. When women and girls succeed, we all succeed together. If you can't see it, you can't be it. The Hot Mommas® Project takes the stories of women in our lives, and makes those stories teachable. We are a digital democracy welcoming people of all religions, races, educational backgrounds and income levels. Our resulting case studies and seminars improve confidence in women 18 and older up to 200%. We are currently piloting with tweens and high schoolers